Engineering & Technology
STARWAYFTR’s core engineering team is composed of senior experts from globally leading two-wheel electric mobility companies and advanced technology innovators. The team forms the technical foundation of STARWAYFTR as an industrial-grade manufacturer, with members bringing experience from Giant, Bosch, Shimano, and DJI, and an average of 15+ years of industry experience.
With deep expertise in electric drive systems, lightweight structural engineering, intelligent control algorithms, and vehicle dynamics, STARWAYFTR delivers reliable, performance-driven industrial mobility solutions across multiple product categories and use cases.
Built on this multidisciplinary foundation, STARWAYFTR has established a full-stack in-house development and manufacturing system, spanning platform architecture, vehicle engineering, and intelligent interaction systems, ensuring strong integration between R&D and production.
This vertically integrated R&D and production approach enables Starway to control the entire process from concept validation to mass production, delivering products with enhanced safety, superior stability, and forward-looking innovation.
OUR CORE ADVANTAGES:
• European DNA - Design-led thinking with local insight, fully aligned with EU standards.
• Design Driven - Perfect harmony between aesthetics, performance, and human experience.
• Full Ecosystem - Integrated R&D, manufacturing, global marketing, and after-sales service.
• Global Reach - Expanding rapidly from Europe to North America, Australia, and New Zealand.
• Sustainability - Dedicated to green mobility, reduced emissions, and a cleaner, brighter future.
Our Vision：
To design the future of movement.
Our Mission：
To create safe, sustainable, and beautifully designed ways to move through life.
STARWAY FUTURE
STARWAYFTR began with a simple reflection on modern mobility:
Why do we move every day, yet feel less and less free?
In the city, people are pushed forward by time.
Traffic, noise, and anxiety have replaced the joy of exploration.
And in the world of mobility, most products talk only about performance or price — rarely about the experience itself.
But movement should be more than getting from A to B.
It should be a way to reconnect with the world — as inspiring and boundless as looking up at the stars.
We wanted mobility to feel warm, beautiful, and meaningful again.
That belief brought together a group of young creators in Amsterdam — Europe's capital of design.
Coming from industrial design, intelligent manufacturing, cycling culture, and sustainable energy, they shared one vision:
To redefine the future of mobility through design.
That's how STARWAYFTR was born.
We believe true innovation isn't about moving faster — it's about moving better.
Every STARWAYFTR product, from e-bikes to e-scooters and beyond, explores the balance between safety, style, and sustainability, turning technology into a human experience, and mobility into a lifestyle.
From early city commutes to distant countryside rides, STARWAYFTR is more than a maker of vehicles — we're crafting a new philosophy of living: to move freely, live warmly, and explore inspiringly.
STARWAYFTR — Designed for movement. Inspired by life.